The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
J.J. Petersonblog.hubspot.com
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
amazon.com
Trust agent isn’t the kind of thing you would call yourself.
Julien Smith • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
linkedin.com
The two things a brand must communicate to position themselves as the guide are Empathy Authority