The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
J.J. Petersonblog.hubspot.com
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Google is an information access and utility brand, not a point-of-view brand. I might trust their chat bot to tell me “who won the Peloponnesian War?” but not “which health insurance to buy?” or “dissect last night’s NBA playoff game with insight and wit.” The trust and reassurance of a media brand and the people behind it matters. It will continue... See more
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What humans will likely still do best is empathize with other humans, which enables us to persuade, inspire, entertain, and engender trust.
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quickly and clearly let people know they can trust you to solve their problem.
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