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The Three-Hour Brand Sprint
You can do the same. Start with a Foundation Sprint. Put your customer at the center and define what you can do for them. Test this Founding Hypothesis in Design Sprints until your solution clicks. Then build it, launch it, and solve an important problem for real people.
John Zeratsky • Click: How to Make What People Want
• What questions do we want to answer in this sprint? • To meet our long-term goal, what has to be true? • Imagine we travel into the future and our project failed. What might have caused that?
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
“Why are we doing this project? Where do we want to be six months, a year, or even five years from now?”
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The sprint gives our startups a superpower: They can fast-forward into the future to see their finished product and customer reactions, before making any expensive commitments.
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a realistic prototype. And on Friday, you’ll test it with real live humans.
Jake Knapp • Sprint
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more