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The Three-Hour Brand Sprint
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
đ§ 50 Ways to Leave Your Guidelines (And Actually Build a Brand)
Amanda Gordonthecaseforbrand.substack.com
On day one, youâll focus on basics and differentiation. Youâll identify the problem youâre solving and form a plan to set your solution far apart from the competition. On day two, youâll find the right approach for your project. Youâll generate options, put them through rapid and rigorous evaluation, and choose one to try first. At the end, youâll
... See moreJake Knapp ⢠Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
- Whatâs surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why itâs important, and why â above all the noise â people should listen to them. - How to Position Your Business - âYou can't be everything to everyone, but y... See more
First Round Capital ⢠Positioning Your Startup is Vital â Hereâs How to Nail It
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, donât be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, donât be too precious: encourage the team to have fun with the brand. Over-inves... See more