The Thought Leaders Practice: Do work you love with people you like the way you want

You need to know more than the obvious answer to any given questions. You need to be able to create new insights and repurpose old insights so that they are relevant. This is thought leadership.

Know the game you want to play and understand its rules.

Our three wishes

A thought leaders approach is: ‘This is what I know, and I help these sort of people, who are experiencing these problems to get these results. If that’s of interest to you, it would be an honour to work together..’

If you organize your ideas in such a way that others will pay for them, you just might be onto something.

A profitable project is best defined in a thought leaders practice as some combination of message, market and method. We call any specific combination of these 3Ms a ‘cluster’.

We want to be very clear from the outset what this book is not going to do for you:

Your job as a thought leader is to think, sell, and deliver.

We come across many people running practices who are getting well-meaning but bad advice from people who know the game of business.

Rather than looking for a gap in the marketplace that you can then craft a value proposition for, you should begin by exploring what you know and what you care about.