Member Brief: The TCG Timeline
A looming question mark is how companies will build competitive moats; true tech differentiation is rare, and companies will need to find ways to stay ahead of competition, perhaps with network effects or with iterative loops of user engagement and product refinement.
Rex Woodbury • AI in 2023: The Application Layer Has Arrived
But building such a brand is non-trivial. Supreme took years and a specific cultural context to build their brand. The startup would need to replicate that, which requires significant investment in brand building, possibly through influencers, collaborations, limited editions, etc.
Just a moment...
When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
In the end, brand building will bifurcate into two camps: the automators and the humanizers. We call this the post-Amazon world.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
The Silicon Valley small business, the SV-SB, is a hybrid of sorts — it intertwines small business values and discipline with big tech know-how and ambition.
- Founding teams may look like that of a “traditional” Silicon Valley startup. They’re native to Silicon Valley ethos, skills, and playbooks. But , beneath the surface, they’re different. You m
Anu • Rise of the Silicon Valley Small Business
I think this drives at a more fundamental failing by Brandless in particular, that is likely true broadly: the company’s cost structure was completely unsuited for DTC. My strong suspicion — admittedly biased, given Stratechery’s business model — is that the biggest opportunities in DTC are in niches, and the best way to exploit those niches is by ... See more