Member Brief: The TCG Timeline
in a world where AI slop is everywhere and it’s easier than ever to build software
what goes up:
the value of known celebrities goes up
the value of dotcoms goes up
the value of strong distribution channels goes up
the value of proprietary data goes up
the value of taste and curation goes up
the value of trusted brands goes up
the value of... See more
what goes up:
the value of known celebrities goes up
the value of dotcoms goes up
the value of strong distribution channels goes up
the value of proprietary data goes up
the value of taste and curation goes up
the value of trusted brands goes up
the value of... See more
🎤 The SWIPES Email (Fri, January 16th, 2026)
The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more
Brian Morrissey • The hierarchy of differentiation
Newsletters 3.0: Why “newsletter ad-only” businesses are dead and how to adapt
If you’re running a “newsletter business” the way most people do, you’re doomed to fail.
Let me explain…
When people think of a newsletter business or newsletter-first media company they think about a free daily newsletter that generates revenue from ads inside email.
This
... See more