Additionally, I’d also posit it’s no longer direct-to-consumer, but direct-to-community.

in a world where AI slop is everywhere and it’s easier than ever to build software

what goes up:

the value of known celebrities goes up

the value of dotcoms goes up

the value of strong distribution channels goes up

the value of proprietary data goes up

the value of taste and curation goes up

the value of trusted brands goes up

the value of... See more

The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more