The System That Changed How I Think About Ideas
- Capture - Keep what resonates
- Organize - Save for actionability
- Distill - Find the essence
- Express - Show your work
Claudia Dawson • Whole Earth Index/Photosweep/Map of the Best
- Capture the ideas and insights that spark your interest. A sticky note, a voice memo, or an app like Notion—whatever works.
- Organize them so you can find them later. Categories, tags, or even a simple “Projects” list will do.
- Distill your notes into their essential meaning. Ask: What’s the big takeaway here?
- Express your ideas by using them in