
The System That Changed How I Think About Ideas

- Capture the ideas and insights that spark your interest. A sticky note, a voice memo, or an app like Notion—whatever works.
- Organize them so you can find them later. Categories, tags, or even a simple “Projects” list will do.
- Distill your notes into their essential meaning. Ask: What’s the big takeaway here?
- Express your ideas by using them in you
Jenn • How to Build a Personal Knowledge System That Fuels Your Creativity
- Capture - Keep what resonates
- Organize - Save for actionability
- Distill - Find the essence
- Express - Show your work
Claudia Dawson • Whole Earth Index/Photosweep/Map of the Best
The magic of creative work comes after you collect ideas and start to find the connections between them.
Tools like Notion or Evernote aren’t built to help you make the most of what you’ve collected. They feel unnatural because humans don’t think in folders and categories; we thrive on connections and associations.
Tools like Notion or Evernote aren’t built to help you make the most of what you’ve collected. They feel unnatural because humans don’t think in folders and categories; we thrive on connections and associations.