3 Step Road Map to Authentic Content:

Define your brand values, what makes your brand unique. Once you've done this you have the blueprint for crafting well-structured prompts that you can use to craft prompts for content ideations, content mentoring etc.

Define your writing style by crafting a writeprint. If you want AI to be able to write in your voice you need to train it on your content. The most cost-effective and easiest approach is to use prompt-engineering for this. Create a so-called writeprint which acts as detailed instructions for LLMs. Also include examples of your writing to take the writing from 80% accuracy to 95%.

Define a process where you decide what you allow AI to do for you. Some people want AI to take care of the entire process. But this is a mistake in my opinion. I personally like to ideate on my own, as the ideas will be the foundation for content and is also what will set me apart from other brands. So you don't want to outsource this.

I also think crafting a compelling content narrative based on personal experiences is key. For this you can have a bank of stories that you present to AI to help draft new content based on brand values and your ideas.

Upgrades for the Strategic Mind

WHAT EVEN IS STRATEGY