The Story of the Orange — From the Desk of Van Schneider — Edition №264

One of my earliest mentors shared a story with me that has stayed with me ever since:

As a Creative Director, he had a ritual. Every time he delivered a major pitch to a client he wore his special “orange shirt.” That shirt, he said, made him feel like the most creative, confident and joyful version of himself. It became his secret ingredient, a s

I knew in this moment that mymind had to be orange because it reflected not only everything my mentor Juergen sees in it, but a color tethered to a memory that actually meant something to me. That's the thing about meaningful choices. They're not choices at all, but recognitions of what was already true.