The Story of the Orange — From the Desk of Van Schneider — Edition №264

I knew in this moment that mymind had to be orange because it reflected not only everything my mentor Juergen sees in it, but a color tethered to a memory that actually meant something to me. That's the thing about meaningful choices. They're not choices at all, but recognitions of what was already true.

One of my earliest mentors shared a story with me that has stayed with me ever since:

As a Creative Director, he had a ritual. Every time he delivered a major pitch to a client he wore his special “orange shirt.” That shirt, he said, made him feel like the most creative, confident and joyful version of himself. It became his secret ingredient, a s