We are at the start of the third, biggest trust revolution in the history of humankind. A trust shift does not mean that the previous forms will completely be superseded, only that the new form will become more dominant. The first phase was local trust, where it was based on one-to-one interactions and personal reputation. Next came institutional t... See more

But while users no longer have to trust each other, they still have to trust the platform itself. That’s about to change, with consequences for many different professions and society as a whole.

If you think about it though, the one piece of core Web 2 infrastructure where the blockchain is actually the most natural way to engineer things is … attribution. What else is a company like Branch Metrics (my former employer) or the internal attribution system at giants like Facebook, but a large, distributed, semi-private ledger of online events... See more