The word individuals keeps staring back at her from the whiteboard. She really wants to make the information feel more personal and less like a generic stat.

On average, the people who read the statistics contributed $1.14. The people who read about Rokia contributed $2.38—more than twice as much. It seems that most people have something in common with Mother Teresa: When it comes to our hearts, one individual trumps the masses. The researchers believed that the smaller donations for the statistical let

Better” Stories: If everyone else is sharing opinions citing facts or personal beliefs, you can reframe the conversation by telling a unique story that underscores the point you’re trying to make. (Writers like Ryan Holiday do this often, where they will tell the reader a story about someone famous or noteworthy from history, and then after telling