Jeff Bezos once said, “The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There’s something wrong with the way you are measuring it.”

Some of the most important questions to ask yourself are: Who has the right answer, but I ignore because they’re inarticulate? And what do I believe is true but is actually just good marketing?

There is so much more opportunity if you see the world like Yuval Noah Harari—that it’s not what you say or what you do, but how you say it and how you present it.

Visa founder Dee Hock once said, “New ways of looking at things create much greater innovation than new ways of doing them.”

Stories get diverse people to focus attention on a single point.

The most persuasive stories are about what you want to believe is true, or are an extension of what you’ve experienced firsthand.

Mark Twain said, “Humor is a way to show you’re smart without bragging.”

The valuation of every company is simply a number from today multiplied by a story about tomorrow. Some companies are incredibly good at telling stories, and during some eras investors become captivated by the wildest ideas of what the future might bring. If you’re trying to figure out where something is going next, you have to understand more than

In a perfect world, the importance of information wouldn’t rely on its author’s eloquence. But we live in a world where people are bored, impatient, emotional, and need complicated things distilled into easy-to-grasp scenes. If you look, I think you’ll find that wherever information is exchanged—wherever there are products, companies, careers, poli