These days many of the best online social experiences happen in very small-scale environments. A few friends, a loose microcommunity, a cozy corner with the right vibes.

It's in the air, thick with it, even, in certain places — the cozyweb, the indieweb, the slow web; tiny internets and run your own social; independent creative communities, local... See more

What is something your people can’t do solo? Or that would be better in a group? The more compelling the shared activity, the more likely you are to spark a community. Is the activity purposeful? Tie the activity back to your community’s purpose. And communicate that purpose explicitly, as Gavin Pretor-Pinney did when he formed the Cloud

... See more