The Slow Growth of Hand-Painted Clothes
nytimes.com
The Slow Growth of Hand-Painted Clothes
Adapting to the norm wasn’t just following fashion but making a business decision, one that the consumers rewarded. When a café was visually pleasing enough, customers felt encouraged to post it on their own Instagram in turn as a lifestyle brag, which provided free social media advertising and attracted new customers.
The way that someone dresses today is still dictated by a personal sense of identity as well as one’s own sense of style, pleasure, and comfort. It is dictated far less by social norms.