An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand... See more
good on you • Degrowth: The Future Fashion Could Choose

https://www.voguebusiness.com/story/fashion/are-diy-creators-fashions-next-big-influencers
- “Sustainable shopping is huge for Gen Z,” Stanback adds. For a generation fatigued by fast fashion and algorithm-driven sameness, crafting offers both self-expression and mindful consumption. 
- For Ruby Gold, founder of Orchard, craft channels sentimentality into 
