Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.

KALAURIE'S PHILOSOPHY

Kalaurie strives for a new way forward in the fashion industry, choosing to not work in step with standardised retail or wholesaling models. Consciously distanced from the rapid pace of mass production, her atelier’s heart thus beats in rhythm with the wearer.

Following a made-to-order methodology, Kalaurie has freed herself fro... See more

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.