Artisans don’t pander, telling people what they want to hear, but instead speak their truth and trust their taste. Artisans strive for mastery and sweat the details, but don’t chase perfection, because perfection is the domain of machines. In fact, like humans, it’s the small imperfections and inconsistencies that make a piece of work feel charming

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For those without maker skills, consumer connoisseurship of “craft” commodity categories like previous hipster mainstays coffee and denim became a popular choice of hobby and profession. This in turn contributed to the hundreds of restaurants and brands that all claimed to be part of the movement towards “local,” small production scales, heritage, ... See more

Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods.