This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.