An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand... See more
good on you • Degrowth: The Future Fashion Could Choose
“I think fashion is in a funny state,” said Blazy. “It grew very, very fast over the last years, post pandemic, and it kind of hit a ceiling. I think now what fashion needs to do is to rethink its own model, but not just when it comes to design. We’ve seen some houses exploding, we’ve seen some houses collapsing. What needs to be done is a deep... See more
bof • Link
How Vintage Became the New Luxury
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https://www.voguebusiness.com/story/fashion/are-diy-creators-fashions-next-big-influencers
“Sustainable shopping is huge for Gen Z,” Stanback adds. For a generation fatigued by fast fashion and algorithm-driven sameness, crafting offers both self-expression and mindful consumption.
For Ruby Gold, founder of Orchard, craft channels sentimentality into
In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So... See more