Get people excited: If you’re enthusiastic about the plan, help them see why. Give people a reason to get excited.

we encourage Leadership to call out not just what they know but what they don’t know and wish that they did.

Remember, plans always get more complicated once they're put into practice — never less.

New priorities emerge, market forces change, and everything takes longer than you expect. Your plan needs focus — likely more focus than you might feel comfortable with.

It’s important to challenge yourself and your peers to cut even the good ideas if they aren’t perishable (can be done later), strategic (don’t directly support this plan’s strategy), or differentiating (set you apart from your competition). Instead, put those resources against the top priorities.