The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

We comply with people we like, and it is easy for some people to make us like them.

Have you ever been to a Tupperware party? If you go, be sure to appreciate the skill with which the business model leverages the power of compliance tricks. From reciprocity, where every attendant gets some kind of gift before the buying begins, to social proof, wher

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2. See how they treat service workers

People reveal their true natures when they deal with others who have no power and can never return a favor.

This is one of the most reliable indicators of trustworthiness that you will find. 

3. Discover what experiences formed their character in early life

4. How do they invest their two most valuable res

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