Saved by Andrew McCluskey
The science of communicating hope
When we are in fear mode, our capacity to understand the perspectives of those different from us shuts down. Fear primes us for self-interest.
Thomas Coombes • The science of communicating hope
anger mobilizes - it can provoke short-term action, like attending a protest or signing a petition. But hope organizes. If we want to build lasting movements that transform attitudes, behaviors, and culture (ABC strategy!), we need to organize around a shared goal.
Thomas Coombes • The science of communicating hope
f we want to build lasting movements that transform attitudes, behaviors, and culture (ABC strategy!), we need to organize around a shared goal.
Thomas Coombes • The science of communicating hope
Anger, like fear, triggers the same response in the brain. It is often a reaction to a lack of control.
Thomas Coombes • The science of communicating hope
The insight that changed everything for me came from neuroscience: all human beings have a fight-or-flight response. When we are in fear mode, our capacity to understand the perspectives of those different from us shuts down. Fear primes us for self-interest.
It’s common sense: if we sense danger, we instinctively take care of ourselves and our... See more
It’s common sense: if we sense danger, we instinctively take care of ourselves and our... See more
The science of communicating hope
Are human beings fundamentally good and capable of change, healing, and growth? ...Or are we selfish individuals who must be kept in check?
Those who push a dark, divisive vision of humanity are highly organized in using social media to spread their stories. We must be just as strategic and collaborative in telling and amplifying stories that... See more
Thomas Coombes • The science of communicating hope
Today’s political landscape is shaped by forces investing heavily in spreading fear and division. Given that fear is a dominant force in our culture, it’s no surprise that it defines much of our politics.