The Ruffian, Special Edition: Book Club
added by Matt Mower · updated 1mo ago
added by Matt Mower · updated 1mo ago
phoebe added 1mo ago
it’s getting harder for brands, particularly new brands, to achieve and sustain that kind of fame because there are fewer opportunities for them to send messages that everyone sees, due to the way media has shattered into a million tiny pieces. Thus common knowledge is rarer, more valuable and more expensive than ever.