The Ruffian, Special Edition: Book Club

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The bottle service club today pitches Goffman’s “action” to the world’s new elite; it encourages the rich to flaunt their riches, to display wealth for display’s sake. Bottle service clubs are predicated on conspicuous consumption, a term coined, in 1899, by Thorstein Veblen, the quirky Norwegian American economist.

Ashley Mears • Very Important People: Status and Beauty in the Global Party Circuit

How Brands Grow

Byron Sharp

amazon.com

We’ve gotten so damn good at making products with good physical attributes that the commercial war of the future will be about identity rather than value —Iannaccone

Eat Your Greens

Weimer Snijders

amazon.com

Speculation is the new luxury good

Seth Godin seths.blog