The rise of the journalist-influencer

This is one of the key reasons we started Substack. We’re attempting to build an alternative media economy that gives journalists autonomy. If you don’t rely on ads for your revenue, you don’t have to be a pawn in the attention economy – which means you don’t have to compete with Facebook and Google. If you’re not playing the ads game, you can stop... See more

Journalists might want to be under a brand instead of on independent platforms