The Rise of Lifestyle Streamers

For millions of people today, watching and conversing with their favorite lifestyle streamer is much more engaging than passively watching Netflix.

Livestreaming is another example in the trend toward authentic connections. Livestreaming has moved beyond gaming, and it’s becoming natural to “hang out” with your favorite online celebrities over livestream.

Most live streaming is occurring on social media platforms like Facebook, Instagram, and YouTube. Other vertical-specific platforms like Twitch (gaming), MomentHouse (music), and Newness (beauty) are emerging. With so many platforms, each with their own siloed discovery tools and notification systems, it’s difficult for consumers to find relevant l... See more

In 2019, we saw the streaming wars between Twitch, YouTube, Facebook, and Mixer heat up for individual creators. I expect there to be a shift in strategy towards structuring deals around leagues, tournaments, and teams.

Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme, China... See more

A shared sense of time comes baked into Twitch every time someone goes live. Viewers are the source of income, able to receive special emotes and Discord access through paid subscriptions, or through direct donations as “bits.” But possibly the most important feature of the platform is the chat, where viewers are continuously writing messages and c... See more