Saved by sari and
The Rise of Lifestyle Streamers
Livestreaming is another example in the trend toward authentic connections. Livestreaming has moved beyond gaming, and it’s becoming natural to “hang out” with your favorite online celebrities over livestream.
Rex Woodbury • The Business of Fame: 1920-2020
Live-streamers bypass this pressure of large corporations trying to influence an individual reviewer to a degree and, more important, allow consumers to see a game in detail before committing to it. This neutrality has resulted in viewers growing loyal to a particular personality or player and wanting to watch them play online. It is not unlike rad
... See moreJoost van Dreunen • One Up: Creativity, Competition, and the Global Business of Video Games
Twitch, Instagram, and TikTok innovated in a similar vector, giving creators new tools and media types to express themselves.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.
Azoya • Selling DTC in China via Cross-Border E-Commerce 2022
The best consumer platforms started as entertainment and scaled into new classes of work: streamers on Twitch, influencers on Instagram and retailers on Shopify.
Brianne Kimmel • Not Found
The music livestreaming economy undeniably favors independent artists — but it’s really challenging to make a sustainable living from livestreaming, with a power law that still sees the top 1% commanding the majority of revenue.