Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done

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The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated,... See more

Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.

In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have... See more