Saved by Ted Glasnow and
The Racecar Growth Framework — Reforge
Content is a natural fit if:
- Your users naturally generate public content (e.g. reviews or answers to questions) when using your product, which you can use to attract new users
- You have a lot of unique data (e.g. restaurants in Seattle, plumbers in Phoenix), which you can turn into rich auto-generated pages
Lenny Rachitsky • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Andrew Chen • How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
The objective of any growth team is often described as "velocity of learning," and this principle guides the initial assessment