The Question of Why
We want to find the truth of how to make our business succeed. We need to dig for it—and dig deep—but every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
If you shift to question asking, you are giving the other person the chance to define the conversation.”