The Psychological Experiment Iceberg Explained
MacDonald’s paper inspired Ward and his frequent collaborator Traci Mann to posit a more generalized model of attentional myopia.2 It showed that by selectively narrowing attention, they could change a wide variety of behaviors, like eating more or less or being more or less aggressive toward others.
Matt Wallaert • Start at the End: How to Build Products That Create Change
When human beings are in a terrifying environment—like a war zone—we often flip into a different state.