The Private Equity Strategy for growing profits without increasing budgets | Conversion Rate Experts

If you can build a robust bottom of the funnel (a suite of products that people buy, keep buying, and stick around for), then you can spend almost any amount of money to fill up the top of the funnel because you know at some point it’s going to convert into profit for you.

Sean is easily able to meet his $500,000 per year profit goal, not through marketing and promotion, but by paying close attention to his existing customer base.