Matthew Stafford

Every problem in business is a skill problem in disguise. And skills can be learned.

"Money doesn't discriminate who puts in the work. Neither does talent. It goes to those who have the skills to attract it."

research is the sacred ritual of excavating your own perspective

Your AI handles the mechanical work. Your humans do the work that matters.

AI can dramatically accelerate execution. Research that took days takes minutes. First drafts appear in seconds. Iteration cycles compress from weeks to hours.

But strategic thinking doesn't always benefit from acceleration. Brand development requires contemplation. Creative work needs incubation. Some decisions get worse when you make them faster.

Team size used to signal capability. Now it signals inefficiency.

Live like you're broke while you're building. Once you've built, you can afford to live however you want.

Here it is:

Illustrate what most people do wrong.

It can be as simple as that. And that sets you up for a great piece, because then all you need to do is show people how to do it right (which you already have done with your outline).

That grabs attention, qualifies the reader if they do that wrong thing in their own life, and opens a curiosity gap... See more

• 1 Topic Idea (title or headline)


• 3+ Key Point Ideas (section headlines)


• 3-5 Filler Ideas Per Key Point (body text)

String them together as a story (problem → solution) and you have a great newsletter, article, podcast script, YouTube script, book chapter, etc.