Matthew Stafford

You aren't where you want to be because you aren't the person who would be there.

When people want to change their life, they try to do it without changing much.

Here's a list of the average persons beliefs around money:

• You believe money is hard to make.


• You don't believe money is a domain of mastery like health, relationships, or your creative work.

Money problems don't exist. Psychological problems do.

You want life to be easier because it's hard. But the minute that pursuing your dreams becomes hard, you quit and accept how hard your life is?

Really?

The problem is that your priorities are a lie.

You say you want to be successful, but you clearly don't, because your desire for success doesn't outweigh your desire to lie in bed eating doritos.

YOU are more important to yourself than anyone else (at least you should be). You get to live with yourself every moment, so you should matter more than anyone else. So why don't we act like that?

He filled it with light. With joy. With this unshakable optimism that can only come from a man who knows, in his bones, that he lived full-throttle. That he gave more than he took. That he mattered.

And if you ask me, that’s the whole game right there. Use your gifts. Help people level up. Leave the world a little better than you found it.

If you’re already spending money on ads, apply the 80:20 principle to your paid media spend. Identify the least effective ads, pause them, and reinvest the savings into a proven, scalable, high-leverage growth lever.

You could reinvest into your higher-performing ads—but private equity firms tend to aim higher. They look for levers that create lasti... See more