The Private Equity Strategy for growing profits without increasing budgets | Conversion Rate Experts

If you’re already spending money on ads, apply the 80:20 principle to your paid media spend. Identify the least effective ads, pause them, and reinvest the savings into a proven, scalable, high-leverage growth lever.

You could reinvest into your higher-performing ads—but private equity firms tend to aim higher. They look for levers that create lasti... See more