Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around

... See more

My feeling about media is that all media is about transformation. You know, a bridal magazine, a fashion magazine, a health magazine, sports and fitness magazine. Everybody wants to be somebody else. Everybody is in the process of transforming themselves. So if you can help transform somebody, the promise you'll be a different person by consuming t... See more