Saved by Valerie Louis and
The Prescription Economy — what works
Descriptive vs. Prescriptive
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the au... See more
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the au... See more
Tara McMullin • The Prescription Economy — what works
Perspective on content angle, and what the issue is when content starts to feel “preachy”