Saved by Valerie Louis and
The Prescription Economy — what works
The prescription economy necessarily creates imbalances between those who have a prescription to offer and those who believe they need it. Power and value flow from one to the other. Economies of description—say the moms' group you're part of or the running club you joined—are predicated on the inherent value of everyone's experience, perspective,... See more
Tara McMullin • The Prescription Economy — what works
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the audience as agents who will act... See more
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the audience as agents who will act... See more
Tara McMullin • The Prescription Economy — what works
Descriptive vs. Prescriptive
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the... See more
Descriptive content seeks to explain, catalog, or narrate its subjects. It treats subjects with curiosity. When descriptive content presents an argument, it argues for a way of interpreting and making sense of a phenomenon.
Prescriptive content presents solutions, advice, or rules to guide future action. It treats the... See more
Tara McMullin • The Prescription Economy — what works
Perspective on content angle, and what the issue is when content starts to feel “preachy”