Brandy Lawson

@brandy

All cardsCollections

When in doubt, look for the fear every time. They sell Supreme T-shirts at a store in Manhattan. People wait in line to pay $90 for a T-shirt. Why are they doing it? Look for the fear: status, affiliation. Sometimes we call it greed or seeking profit, but that's also a form of fear.

A conversation with Seth Godin

Thought provoking

From Seth Godin

how to think about AI. One way to do it is to say, "How can I lower my costs? How can I become more efficient?" That's what almost every big company is doing; they're racing to the bottom. The other way to do it is to say, "How can I work harder? How can this put me on the spot to do things I might be uncomfortable with?" And that's what I'm trying... See more

A conversation with Seth Godin

Thought provoking

From Seth Godin

This leads me to a set of guidelines on when to “show” and when to “tell.”

After years of wrestling with these rules, I’ve come to believe:

Show to create emotional subtext . This is about reader engagement. When you show a character’s external behavior (pen clicking) rather than stating their internal state (anxious), readers get to interpret and

The most misunderstood writing advice

Story

using show and tell in storytelling

When you're not competing, you can truly collaborate. When you're not trying to win, you can actually enjoy playing the game. When you stop proving your worth, you remember it was never in question.