Thought provoking

Perhaps calling the concept “a business model” is the first problem. When I’ve taught about business models in the past, students and clients have expected me to lay out their options—the available models (noun). But what I’m really trying to do is invite them to model (verb) a system that could produce the results they’re looking for within the co... See more

The Trouble With Models — what works

https://whatworks.fyi/articles/trouble-with-models

This - could > should, we are modeling a business

A final thought: applying structure is risky .

Or at least, it feels risky. That's because structure reveals your project, your agenda. Structure is the organizational schema of theory. When you build a structure for your work, you're implying a theory of the thing you're narrating. You build an argument or dismantle one. You connect the dots or di... See more

Tara McMullin • How Structure Transforms Our Ideas — what works

Tara McMullin Article about structure
I want to use this idea to guide FFX content creation.

Structure turns thoughts into ideas. Whether we call it an outline or a story or a position or an argument, whether it’s formal or informal, time-tested or novel, constructed or intuited, structure is often a key component of clear communication. It helps our ideas spread and sustain.