added by alexi gunner ยท updated 3mo ago
The Power of Names
Beyond their meaning, words also differ according to how easy they are to pronounce. People generally prefer not to think more than necessary, and they tend to prefer objects, people, products, and words that are simple to pronounce and understand. In 2006, my colleague Daniel Oppenheimer and I investigated the performance of hundreds of stocks imm
... See morefrom The Power of Names by Adam Alter
alexi gunner added 4mo ago