added by alexi gunner · updated 3mo ago
The Power of Names
Companies with pronounceable names do better than others for the first week after the stock is issued, though the effect disappears over time. Stocks with pronounceable trading symbols (like KAR or LUNMOO) outperform those with tongue-twisting tickers like PXG or RDO—and they appear to retain a small advantage over some time.
from Thinking, Fast and Slow by Daniel Kahneman
- A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary. This is the law of focus. You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate ... See more
from The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
sari added
