The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Our research shows that defining moments share a set of common elements.

To create moments of connection, we can bring people together for a synchronizing moment.

Here’s the astonishing finding from the Forrester data: If you Elevate the Positives (Plan B), you’ll earn about 9 times more revenue than if you Eliminate the Negatives (Plan A). (8.8 times, to be precise.) Yet most executives are pursuing Plan A. (See the footnote for more on the methodology and an anticipated quibble.)II

moments: (1) the best or worst moment, known as the “peak”; and (2) the ending. Psychologists call it the “peak-end rule.”

In the Sateré-Mawé tribe in the Brazilian Amazon, when a boy turns 13, he comes of age by wearing a pair of gloves filled with angry, stinging bullet ants, leaving his hands covered in welts.

What if every organization in the world offered new employees an unforgettable first-day experience?

The promise of stretching is not success, it’s learning. It’s self-insight. It’s the promise of gleaning the answers to some of the most important and vexing questions of our lives: What do we want? What can we do? Who can we be? What can we endure?

is a sacred religious ritual. What they share is struggle.

James Gilmore and Joseph Pine (who wrote the seminal book The Experience Economy).