The Power of a Metaphor
The Challenger Sale: Taking Control of the Customer Conversation
amazon.com
emotional connectors, and, yes, metaphors that help us communicate with customers, partners, and investors.
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Somebody out there holds the most important element of the sales acceleration formula: improving the underlying global perception of sales itself. Perhaps it is you.