hate to use a substitution word to talk about sales because that goes against the point of the book. I will use it once here to bridge the gap and open the possibility of liking sales. Communication. Sales is communication with much clearer objectives. And if we start to look at better examples from our current times, we have to study amazing

Sales 401 is all about authority selling: you know something and others might just have a need that you have already nailed a solution for.

What would a sales pitch that helps customers buy look like? Instead of a traditional product walkthrough, Help Scout helps customers understand their