The Pop-Up Pitch
The first mistake creative and entrepreneurial people make is being too optimistic about the ability of their audience to retain the information they are given.
Anytime you are pitching or presenting work, you are competing with every other idea, piece of information and decision that is trying to occupy your audience's mind. They are constantly eva
... See moreLauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
