#93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
The first mistake creative and entrepreneurial people make is being too optimistic about the ability of their audience to retain the information they are given.
Anytime you are pitching or presenting work, you are competing with every other idea, piece of information and decision that is trying to occupy your audience's mind. They are constantly eva
... See moreLauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
Ian Wharton
The lesson is that you find out what it’s like to properly care about something and whether or not what you’re doing matters. Otherwise, you’d yield.
Lauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
Embrace, just do it and also this idea that learning what you don’t want is as important as what you do want
Having a certain degree of indifference about your idea, your work and its potential outcome will serve you better than giving every ounce of yourself to it and assigning it all your hopes and dreams. Find a way to care a little bit less. This is the opposite of what we’re told, but humans are exceptional self-saboteurs when we want something too m
... See moreLauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
Ian Wharton
This is literally the opposite of what Nick Sleep and all the others says about single best idea focus on it completely etc