The Plan Is Nothing, Planning Is Everything
Traditional strategy was built on a seductively simple premise: if you can predict the future, you can control the outcome. Find the insight, build the plan, execute.
Linear inputs, linear results. Certainty as a deliverable.
But the world no longer fits that model - if it ever did.
zoe scaman • The Work
You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster.
review.firstround.com • The Secret to a Great Planning Process - Lessons from Airbnb and Eventbrite
Plans are useless, but planning is indispensable. ~ Dwight D. Eisenhower