The pitfall of Big Game thinking

The world of news is noisy, because they have to hype it. They try to get you to pay attention to something that’s not actually important. They create a false sense of urgency, social status, fear, shock, or any tricks possible to manipulate your psychological triggers, and ultimately help them profit. By contrast, the truly important things are qu

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While some leagues are more diversified than the NFL, the major predicament faced by traditional sports leagues is the same: big media pays for big sports because of big advertising. Big advertising in 2020 has more places to put it's money than ever before, and American consumers are increasingly spending their entertainment time with streaming se... See more

it’s just getting harder for brands, particularly new brands, to achieve and sustain that kind of fame because there are fewer opportunities for them to send messages that everyone sees, due to the way media has shattered into a million tiny pieces. Thus common knowledge is rarer, more valuable and more expensive than ever. The price of Super Bowl ... See more