This is the story of how the web2 internet broke the business model of media, and how the advent of web3 signals a disruption to that business model that tilts the scales in favor of creators. Without native monetization methods built into the web2 internet, the predominant business models were opaque, advertising-based, and dependent on closed-gar... See more
Creators are questioning the terms that govern their relationship with the platforms they frequent—and the right of the platforms to set those terms in the first place. How the ecosystem responds—what alternatives are proposed, who builds them, and how—will shape the next phase of the Creator Economy.
Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. But unless we radically change the foundation of the creator economy—how creators find and connect to a community in the first place—these solutions are incremen... See more