Other recent bundlers are:Apple One, which includes music, cloud storage, games, Apple TV+, Apple News+, and Apple FitnessThe Disney Bundle, which includes Disney+, Hulu, and ESPN+
Having recently passed 10m subs, NYT is shooting for 15m by 2027. If the bundling play works, news might become just a small part of the company’s business.
According to NYT’s chief product officer Alex Hardiman, “Multiproduct subscribers pay the most and retain best.” It’s why the NYT isn’t the only subscription product embracing bundling.