BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
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BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
The New York Times will triumph financially, dramatically so, and utterly fail as an intellectual institution, at least by its former standards. The editorial branding will be august pronouncements about ‘the paper of record’, but the business model is pure Netflix: All The News Fit To Binge.
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At the core of this is a debate on whether The New York Times, The Washington Post and others are failing the American people by pushing more content behind the paywall.
Jarrod Dicker • Don’t Blame Media’s Business Model
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Jonah Peretti, co-founder and CEO of Buzzfeed, sent this memo in 2019 to his employees and other close friends and associates to share his vision on how to save the internet.
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“Hits don’t always lead to revenue,” Jonah Peretti told Ad Age in a follow-up story about the difficulty of translating virality to revenue.
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Referring to subscription media, David Perell said:Subscription publications will reinforce their readers’ perspectives because most people only pay for information they agree with. Thus, an increase in subscription-supported media won’t just fragment information sources. It will fragment society.
Sari Azout • Check your Pulse #45
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Having recently passed 10m subs, NYT is shooting for 15m by 2027. If the bundling play works, news might become just a small part of the company’s business.
The Hustle • The NYT’s next era isn’t about news - The Hustle
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Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
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