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Don’t Blame Media’s Business Model
People like to talk about how media needs new business models. The business models are perfectly fine. People will either pay for the content themselves or their attention will be monetized with advertising. Those are fundamentally good business models.
Jacob Cohen Donnelly • Local News Works When Cost Structure Isn't Screwed Up
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The apparent limitation of the ad-supported media business model is that there will never be enough traffic to satisfy the beast. But while subscription revenue is stickier and gives creators more runway and short-term security, eventually the flame that started any new project will be extinguished. A new muse will need to be found.
Myles Udland • The passion of the posts
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Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more
Brian Morrissey • False choices
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Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
Luxury Media
The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.
Tim Carmody • Unlocking the commons
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