The Noetic Future of Culture and Brands

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand stra... See more

A less cynical way to think about the postmodern tech revolution is that it hasn’t completely subsumed the real, brilliant, chaotic world, but merely emphasized it as vital and precious. Artificial intelligence, in my view, continues this tradition. The only singularity it can truly achieve is one that understands humanity at its most inhuman (and ... See more

It also could not be a better time for a paradigm shift. AGI and likely soon after superintelligence will force us to rethink human role in society. In the new world, the value of the human brain is increasingly defined on how creative it can be. Cosmic optimism helps us navigate this transformation by emphasizing focus on the very human qualities ... See more

Some may worry about whether powerful new neural-network models for generating text and images will replace workers and artists. But this can be true only if beauty and creativity are measurable by one-dimensional metrics, if art and human endeavors are static forms whose rules and objectives do not change, if we reject the possibility of meaning a... See more