The NFL Has Entered Its WAG Era

It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on the culture from her celebrity, which emits so much light it can be blinding. But something unusual is happening with Swift, without a contemporary precedent. She deploys the most efficient medium of the day—the pop song—to tell her story. Yet ov... See more

The brand is joining a growing contingent of beauty brands becoming active with esports and Twitch as gaming use skyrocketed during the pandemic. In 2021, 45% of gamers identify as female. Charlotte Tilbury announced its new partnership with the Girlgamer Esports Festival last week, while in June, NYX Professional Makeup became the official beauty ... See more

It’s possible that the idea of an “important” work of popular art, like the idea of movie stardom, simply can’t survive the transition to the digital era. The journalist and novelist Ross Barkan has done interesting writing on this theme, borrowing from Bret Easton Ellis’s concepts of “Empire” and “Post-Empire” to describe a shift from the post-Wor... See more

SILVER BOWL // Silvers are all over the Super Bowl. It’s only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine O’Hara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty, spic... See more